Every advert created by Red Bull is associated with its famous slogan "Red Bull gives you wings" through which they try to define to the customer the high content of energy offered by this drink However, in 13 their slogan was about to be tested by a customer who felt that the slogan represents false advertising Red Bull business strategy is to associate the brand with a lifestyle of an adventurous spirit An extensive and aggressive marketing is placed at the core of Red Bull business strategy The brand's marketing communication message – 'Red Bull gives you wings', is constantly communicated to the target customer segment via multiple marketing communicationYou probably have already wondered why RedBull promotes extreme sports, concerts and other "lively" events like the stratospheric jump from Felix Baumgartner in 12
Have You Noticed Or Wondered About Three 3 I Es In Red Bull line
